The trailer for The Robin went live just over a week ago.
If you haven't seen it yet then have a look at the previous post.
Cutting together a trailer for The Robin was a challenge. And it was a challenge for one main reason. Most Hollywood trailers run from about two minutes to three minutes in length. Two to three minutes doesn't sound long does it? But that's the length of the final film. So the trailer has to be even shorter than that.
Whilst making the trailer it was our job to reveal as much about the story as possible without giving anything away. A seemingly contradictory task.
We watched the animatic over and over again, trying to figure out what belongs in the trailer, what doesn't and what we want to be a surprise for the audience when the film is released this winter. There are some trailers that reveal too much about the film, like the trailer for Cabin In The Woods and then some trailers leave you without a clue as to what the film is actually about, such as the trailer for A Single Man. We wanted to reveal just enough to make it interesting but not too much so that it feels like you've seen the entire film.
To do this we looked for three main components in the story that we wanted to include in the trailer:
2) What the character wants
3) What is standing in the character's way
1) The Robin
2) Wants to eat
3) But can't because of two pesky Pigeons.
Boom! What more do you need to see? That's not only the trailer but that's the story spine of the film. If we put anything else in the trailer we'd be telling the story, which is not what we wanted to do. We wanted people to know what the story is about. To finish we ended with the close-up Clint Eastwood-style shot of the Robin's narrowing eyes to end with one simple, important question; a question that will only be answered by watching the film:
What will the Robin do next?
Sunday, 10 November 2013
Flying onto a screen near you this winter, here is the first glimpse of The Robin. About a tiny English Robin who wants nothing more than to devour a scrumptious seed ball for breakfast but two stubborn pigeons find it first. There's nothing the Robin won't do to reclaim that seed ball...nothing at all.
Follow us @therobinfilm to get updates and news on the release. We look forward to seeing you there.
Tuesday, 16 July 2013
When creating the backgrounds for The Robin I really wanted to keep them simple and try to create a tone and feel rather than a focus. The first step was to take out any black lines from the elements, like you see in a lot of TV cartoons. By doing this it would enable the focus to be on the characters within the story instead of diverting attention to background elements.
Creating a sense of scale was also important as the robin is a very small bird and making this world believable meant creating a world that seemed a lot bigger in comparison. In order to achieve this shots that featured the seed and bird tables were kept very low, increasing the amount of sky. In creating these particular backgrounds, with two thirds sky, meant that the robin constantly looked smaller against the vast openness of yellow. With the introduction of the pigeons, perspective was needed less as the physical nature of the pigeon against the robin was already very imposing and belittling. This helped a lot in creating different and more interesting shots as I wasn't concentrating to heavily on low perspective.
Tuesday, 4 June 2013
When thinking of the style for The Robin I firstly thought of how the script was written. The story was simple and heartwarming. The style therefore needed to reflect that. Warm, friendly and over all, simple. For me this conjured up round edges, no sharp lines, warm colours, to keep it friendly. Something reminiscent of childhood.
The story is set in the morning, this allowed for a rich colour scheme. Making the sky orange created an instant warm and friendly outlook. By having the sun rise slowly over the course of the story meant that we could include long shadows adding to the depth and overall colour scheme. Going back to the simplicity of the film I tried to limit the palette both in saturation and amount of colours. Sticking to greens, oranges, yellows and browns really helped to set the tone for the film. I have always been a fan of loosing a lot of the saturation in the backgrounds and adding it in the characters. I feel that it makes the animation pop and your focus is more on the action rather than the aesthetics of the world.
When it came to creating the props and backdrops of each shot it was time to look around for inspiration. We had our colour scheme but now to find a method of creating this world. I have to credit one video from a Swedish animation and illustration house called BRIKK named PAR – Think big. I had favourited the video on Vimeo weeks before and it struck me as being something that would be perfect for The Robin. Obviously not copying it, I took bits from it that I liked. I had always enjoyed using the dry brushes you get in Photoshop and loved the way they were used in BRIKK's video. Also the thick black lines would also really help to distinguish the elements like the bird table from the large expanse of the garden. By incorporating these techniques, using the dry brush in the background and solid colour with black line in the foreground, the style was coming to together. Now how would the characters look within this world?
Monday, 3 June 2013
You've just woken up. It's freezing cold inside and out. Your stomach is rumbling. You go downstairs to settle your hunger pains. You pour yourself a bowl of cereal and throw away the empty box and as you're about to swallow your first spoonful two pigeons shoot through your open window, knock you off your chair and gobble up your porridge. Now imagine that you're a tiny little Robin whose survival of winter depends entirely on your breakfast. What would you do to make sure you don't go hungry? Just about anything, right?